Currently
What I'm working on right now.
This list changes often. Some of it is shipping, some of it is still in the messy middle, and some of it I'll quietly drop when the timing's wrong. If you see overlap with what you're building — that's a good reason to talk.
Current Work
Current Work
Shoot 360 Canada
In progressBuilding the Shoot 360 franchise network across Canada. Currently in construction across four provinces, Shoot 360 brings state-of-the-art automated basketball training facilities to Canadian athletes of all levels. National reach. One market at a time.
Ballin' in the Park
In progressBallin' in the Park by Shoot 360 Canada is a community outdoor basketball event that turns local parks into destinations for competition, culture, and connection — bringing together athletes, families, and neighborhoods across Canada.
Ball Is Life — Canada
In progressBall Is Life is one of basketball's most recognized brands globally. Exclusive Canadian rights. Building out distribution and retail to put Ball Is Life in the hands of Canadian hoopers from coast to coast.
Soleno
In progressBorn from the streets of Valencia. Soleno is a clothing brand built on the same values as everything else Fadi touches — intention, quality, and knowing exactly what you're building before you build it. A passion project. Currently in progress.
Ancient Roots — Josh Kirsch
Mentoring"Fadi Smaidi has played a major role in helping me see the business potential of Ancient Roots Alberta. Before our meetings, I viewed it as a research and passion project, but he helped me understand the business side and how it could grow into something much larger in the near future. He has pushed me to think more clearly about the people I am building the product for and how finding the right target audience can shape the direction of the entire project."