The Book
You Can't Deposit Excitement
Eleven chapters. Real stories. No frameworks. Yours — free.
No email required. Just read it.
A human book that happens to be about business.
Eleven stories from thirty years and fourteen businesses — about identity, integrity, community, humility, and what it actually takes to build something real.
"How does the son of a Lebanese immigrant — peeling potatoes at eight years old in a Montreal food court — end up presenting to Berkshire Hathaway, launching products with Microsoft, and building franchises from coast to coast?"
Eleven Chapters
Inside the book
- 01On Identity — The Boy Behind the Counter
- 02On Hunger — The Prime Minister and the Stranger
- 03On Failure — The Business That Taught Me Millions
- 04On Excitement — Why You Can't Deposit It
- 05On Community — Montreal Made Me
- 06On Integrity — The Deal I Walked Away From
- 07On Humility — The Boardroom and the Backroom
- 08On Timing — The Nickel and the Dollar
- 09On People — Hires, Partners, and Knowing the Difference
- 10On Endings — Designing the Exit Before the Start
- 11On Becoming — Thirty Years In, Still Learning